Focal Maritime

Liner Representation

With a population of 320,000 people and a surface area of 153sq. km, Malta’s domestic trade is limited but interesting, considering that the deviation to call at Malta is negligible (7km on a straight line from Straits of Gibraltar to Suez Canal) and port costs are amongst the cheapest in the Mediterranean.

Our approach to the representation of a liner service includes:

  • Comprehensive market study on the intended trade route including: Traffic Flows, Commodities, Market Rates, Competition, Clients.
  • Analysis by market segmentation.
  • Development of a realistic sales strategy.
  • Assignment of a trade manager and sales force.
  • Detailed cost analysis at Malta in respect of discharging and loading full/empty containers, storage of containers, container cleaning and repairs, amongst others.
  • Container control setup.
  • Client response desk.
  • Accounting and control procedures.
Current Liner Services:
  • Maruba Lines – South America – Spain – Italy – Malta
  • TMCL Container Line
  • Sermar – Adriatic-Malta
  • UFS – Mediterranean Feeder Links

We do not believe that liner traffic should be obtained any price. We believe that every container booked must result in a net positive contribution to the liner operator.

For enquiries on Liner Representation, contact us here.